88rising

88rising is hybrid media platform and music label focused on uplifting and promoting Asian culture. As one of the first creative hires, I was responsible for increasing our audience through content such as the viral “Rappers React” series. Currently these video installments have a combined 60 million+ views.

After successfully developing 88rising’s social audience, my role expanded to overseeing the development of narrative content, music programming, and business development with brand and media partners.