Banfield Pet Hospital wanted to reach millennial audiences of pet lovers and owners. Inspired by “millennial humor” and late night talk shows, Banfield After Hours is a digital content series hosted by Champagne Unicorns and her cat, Pony. This six episode series, features an array of insta-famous guests, including Bodhi, a fashion influencer Shiba Inu, and R&B singer Ari Lennox’s Akita, Galactus. Each episode featured topical banter, interviews with pet owners, and mini games including “Pet or Carpet”.
