Beats by Dre

Beats by Dre’s social rebrand included a notable shift to mixed media, lo-fi aesthetics, and a desire to highlight young talent and content creators. I oversaw key aspects of this social relaunch including including evergreen content, creator briefs, and campaign product launches. This included series development for Beats branded digital creator competition “Solo Projects” and creating vignette interviews with athletes such as track star Sydney McLaughlin and cultural figures.