Honda Campaigns

Oversaw the development of Honda’s national launch campaigns including the HR-V, CR-V, and Accord. Each campaign is part of an integrated media buy including TV, OOH, Digital, and Social. The Honda Accord campaign is currently running during the 2023 NBA Playoffs and Finals.

The All-New 2023 Honda Accord Hybrid TVC is a product and feature driven film that shows off the new vehicle with a phrenetic visual sequence inspired by the iconic Honda supernova. Voiceover by John Cena. 

2023 Honda Accord

For the 2023 HR-V, Honda wanted to reach multicultural millennial car buyers. Twofold is a creative collaboration that enlisted multi-discipinary creative Mike Carson to bring to life the HR-V in completely new way through visually stunning LED stage design and projection technology. We also created a BTS film that follows the creative process of Mike in creating the project with Honda. 

2023 Honda HR-V

We brought to life the 2023 Honda CR-V campaign to reach millennial Asian American audiences. The inspiration for the film came from roadtrips being a familiar family pasttime of asian families and imagining how windows can become portals of limitless possibility along the journey. We enlisted Asian-American director Courtney Loo to interpret this narrative through her directoral eye. 

2023 Honda CR-V