Honda DreamLab

Honda wanted to reach young car buyers through culturally relevant programming. I oversaw the creative direction, content, and strategy of the Honda DreamLab platform and was responsible for driving relevance for Honda in gaming, entertainment, and culture. 

In its first year, Honda DreamLab’s Twitch content garnered 2.9MM combined views, and increased to 5.7MM views in its second year. Now in it’s third year, Honda DreamLab is one of the most exciting youth intiatives at Honda and is expanding its footprint into evergreen content, launching a YouTube channel, experiential events, with more original series and partnerships on the way.

Highlights

• Developed a diverse creator ecosystem of over 50+ partners in crafting, gaming, livestreaming, and beyond. 
• Created content franchises around on Gen Z interests which allowed Honda to activate in new spaces and niches
• Successfully created a dedicated community around Honda DreamLab’s content and mission to empower creators

Key Skills

• Livestream Content
• Content Strategy
• Creator Partnerships
• Event Activations
• Brand Identity
• Gaming / Esports
  
• Team Management (5+)
• Food + Beverage
• Fashion