HondaMart

A first of it’s kind community event supporting AAPI heritage featuring Generative AI. 

Honda wanted an innovative way to engage with younger consumers in real life while spotlighting their new EV vehicle. We saw an opportunity to blend our audience’s passion for food and technology to create a one-of-kind experience. HondaMart is a Japanese “konbini” (convenience store) inspired experience featuring the 2024 Honda Prologue. 

The highlight of the event was a projection mapped Honda Prologue, which utilized generative imaging and projection mapping technology to showcase the new Honda vehicle. An interactive tablet experience accompanied the visuals, allowing guests to toggle between Lunar New Year inspired animations and unleashing a mesmerizing dragon animation to fly over the vehicle.

Prominent LA area food influencers like Jasmine and Tea, Food with Soy, and more stopped by to support the event, adding to the combined views. In partnership with Mama’s Nightmarket and The Bruce Lee Foundation, the experience was further amplified with social content strategyand PR/media coverage. 

_Highlights

• Utilized Generative AI and Projection Mapping to create a first of its kind car experience for the Honda Prologue EV vehicle
  
• Collaborated with prominent AAPI restaurants Holy Basil, Brothers Sushi, and Boba Pop on custom menu items inspired by Honda
  
• Event attended by prominent LA celebrities and influencers (Awkwafina, David Chang, Food with Soy, Rie McClenny)

_{Key Skills}

• Event Activations
• Food + Beverage
  
• Creator Partnerships
  
• Immersive Technology
  
• Brand Identity
  
• Team Management (5+)