adidas x PFW
︎︎︎Winter 2019 / Live Event + Social Creative DirectionCreative direction of the social coverage for the FW19 Y-3 fashion show content and adidas MakerLab Presents activation at Paris Fashion Week .
In partnership with the British Fashion Council and David Beckham, the adidas MakerLab worked with three emerging young designers (Priya Ahluwalia, Nicholas Daley, and Paolina Russo) to launch their debut collections at PFW. I was responsible for leading the social team on creative direction of content for global/PR coverage on behalf of adidas Originals, celebrity talent, and adidas Paris.
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Creative direction for Y-3 FW19 social content brought the collection to life through parallax visual treatments and photography.
Creative direction for Y-3 FW19 social content brought the collection to life through parallax visual treatments and photography.
