jeen-yuhs 

Directed by Coodie and Chike, Jeen-Yuhs follows the life of Kanye West through two decades of found footage. I led the creative ideation for the launch of the three-part film, which included experiential activations, influencer marketing, and PR moments. Inspired by the idea of what makes a “genius”, the creative strategy builds moments for introspection and conversation through a cryptic global launch.