https://lucygnaw.cargo.site Lucy Wang - Creative Director Mon, 07 Apr 2025 16:09:16 +0000 https://lucygnaw.cargo.site en https://lucygnaw.cargo.site/Index Wed, 24 May 2023 19:24:54 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Index Lucy Wang, Senior Creative Director 10+ years of experience leading teams in brand campaigns, launches, partnerships, events, and beyond for globally recognized brands. &nbsp; Clients include: Honda, Spotify, Beats by Dre, adidas Originals, 88rising https://lucygnaw.cargo.site/Honda-Campaigns Wed, 24 May 2023 19:11:50 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Honda-Campaigns Honda Campaigns︎︎︎Summer 2021- Present / Campaign Films Oversaw the development of Honda’s national launch campaigns including the HR-V, CR-V, and Accord. Each campaign is part of an integrated media buy including TV, OOH, Digital, and Social. The Honda Accord campaign is currently running during the 2023 NBA Playoffs and Finals. The All-New 2023 Honda Accord Hybrid TVC is a product and feature driven film that shows off the new vehicle with a phrenetic visual sequence inspired by the iconic Honda supernova. Voiceover by John Cena.&nbsp;2023 Honda Accord︎︎︎Directed by Jackson Tisi <img width="720" height="406" width_o="720" height_o="406" data-src="https://freight.cargo.site/t/original/i/bc8f8def3623b0267b4cd060eed13c332766869bdfcf3c33d41ff494b344b588/348620172_200671096189861_2529888913227598151_n.gif" data-mid="180077524" border="0" src="https://freight.cargo.site/w/720/i/bc8f8def3623b0267b4cd060eed13c332766869bdfcf3c33d41ff494b344b588/348620172_200671096189861_2529888913227598151_n.gif" /> <img width="720" height="406" width_o="720" height_o="406" data-src="https://freight.cargo.site/t/original/i/44ab777c9b491b43dd42bc06fb63adf0442e4c59ac9fe116bd286481d1427b37/348415743_1688828051588521_4583586367422698872_n.gif" data-mid="180077529" border="0" src="https://freight.cargo.site/w/720/i/44ab777c9b491b43dd42bc06fb63adf0442e4c59ac9fe116bd286481d1427b37/348415743_1688828051588521_4583586367422698872_n.gif" /> <img width="720" height="406" width_o="720" height_o="406" data-src="https://freight.cargo.site/t/original/i/83fa5a24d59efbc8721226eaf7eb459fa01894ead08118d1a6f40a901e7b5aad/348881678_276204438161542_4299071668084352214_n-1.gif" data-mid="180077532" border="0" src="https://freight.cargo.site/w/720/i/83fa5a24d59efbc8721226eaf7eb459fa01894ead08118d1a6f40a901e7b5aad/348881678_276204438161542_4299071668084352214_n-1.gif" /> For the 2023 HR-V, Honda wanted to reach multicultural millennial car buyers. Twofold is a creative collaboration that enlisted multi-discipinary creative Mike Carson to bring to life the HR-V in completely new way through visually stunning LED stage design and projection technology. We also created a BTS film that follows the creative process of Mike in creating the project with Honda.&nbsp; 2023 Honda HR-V︎︎︎Directed by Mike Carson <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/08621807581cd3601e132cdcbe1891afcd551a88eb36a91cbfcdc0907654436a/honda-hr-v__ex-l-2023-241654799899226.jpg" data-mid="179859273" border="0" src="https://freight.cargo.site/w/1000/i/08621807581cd3601e132cdcbe1891afcd551a88eb36a91cbfcdc0907654436a/honda-hr-v__ex-l-2023-241654799899226.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/203d65bac21c79a57dc0112d9ebbe4317b114cc6aaf38a614317e291d6193812/maxresdefault.jpg" data-mid="179859274" border="0" src="https://freight.cargo.site/w/1000/i/203d65bac21c79a57dc0112d9ebbe4317b114cc6aaf38a614317e291d6193812/maxresdefault.jpg" /> We brought to life the 2023 Honda CR-V campaign to reach millennial Asian American audiences. The inspiration for the film came from roadtrips being a familiar family pasttime of asian families and imagining how windows can become portals of limitless possibility along the journey. We enlisted Asian-American director Courtney Loo to interpret this narrative through her directoral eye.&nbsp;2023 Honda CR-V︎︎︎Directed by Courtney Loo <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/3474e9f15c8370565d10d2c9f77ceb814fdbbe451bade44caa35ccfa23159171/Honda-CR-V-high.gif" data-mid="180082152" border="0" src="https://freight.cargo.site/w/739/i/3474e9f15c8370565d10d2c9f77ceb814fdbbe451bade44caa35ccfa23159171/Honda-CR-V-high.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/6d6d475d31fb9ee753170744e6032429d4ab77df1d06731d80ecdedd70ff6524/Honda-CR-V-high-1.gif" data-mid="180082144" border="0" src="https://freight.cargo.site/w/739/i/6d6d475d31fb9ee753170744e6032429d4ab77df1d06731d80ecdedd70ff6524/Honda-CR-V-high-1.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0a545ba44d9befd0757ca4092a376f3b1e93de758233c6ebff4ff34ceab16374/326109262_487144173600330_7423961119301778302_n.gif" data-mid="180080793" border="0" src="https://freight.cargo.site/w/1000/i/0a545ba44d9befd0757ca4092a376f3b1e93de758233c6ebff4ff34ceab16374/326109262_487144173600330_7423961119301778302_n.gif" /> https://lucygnaw.cargo.site/Honda-DreamLab Wed, 24 May 2023 19:11:55 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Honda-DreamLab Honda DreamLab︎︎︎Spring 2021 - Present / Platform Branding + ContentHonda wanted to reach young car buyers through culturally relevant programming. I oversaw the creative direction, content, and strategy of the Honda DreamLab platform and was responsible for driving relevance for Honda in gaming, entertainment, and culture.&nbsp;In its first year, Honda DreamLab’s Twitch content garnered 2.9MM combined views, and increased to 5.7MM views in its second year. Now in it’s third year, Honda DreamLab is one of the most exciting youth intiatives at Honda and is expanding its footprint into evergreen content, launching a YouTube channel, experiential events, with more original series and partnerships on the way. <img width="1200" height="651" width_o="1200" height_o="651" data-src="https://freight.cargo.site/t/original/i/9de3770fbcbbbb28bec60fbfdb9e47dd43ae90fb8c97b8093356373b1f75a8a8/hijulyDIY-11.png" data-mid="192649527" border="0" src="https://freight.cargo.site/w/1000/i/9de3770fbcbbbb28bec60fbfdb9e47dd43ae90fb8c97b8093356373b1f75a8a8/hijulyDIY-11.png" /> Platinum Winner of the 2023 Muse Advertising Awards Winner of the 2023 OMMA Awards Highlights Developed a diverse creator ecosystem of over 50+ partners in crafting, gaming, livestreaming, and beyond.&nbsp;Created content franchises around on Gen Z interests which allowed Honda to activate in new spaces and nichesSuccessfully created a dedicated community around Honda DreamLab’s content and mission to empower creators Key Skills Livestream ContentContent Strategy Creator Partnerships Event Activations Brand Identity Gaming / Esports Team Management (5+) Food + Beverage Fashion <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/429a2b87f1d0167b112ff3dc9a243bd94471c9c00e336e9bdbf505f7608520a5/ezgif-5-2796aaa139.gif" data-mid="179854135" border="0" src="https://freight.cargo.site/w/600/i/429a2b87f1d0167b112ff3dc9a243bd94471c9c00e336e9bdbf505f7608520a5/ezgif-5-2796aaa139.gif" /> <img width="3022" height="1696" width_o="3022" height_o="1696" data-src="https://freight.cargo.site/t/original/i/23642649ba0ced7ec1105d6e6ee9d520c881f02bd5fe723043664ffa4b4c7479/Screenshot-2023-05-25-at-12.44.57-PM.png" data-mid="179974495" border="0" src="https://freight.cargo.site/w/1000/i/23642649ba0ced7ec1105d6e6ee9d520c881f02bd5fe723043664ffa4b4c7479/Screenshot-2023-05-25-at-12.44.57-PM.png" /> <img width="1716" height="966" width_o="1716" height_o="966" data-src="https://freight.cargo.site/t/original/i/b697d13d080f1bf5326e97a534750e619ea9043890caee90a3f980bd189b8797/Screen-Shot-2022-04-07-at-10.50.24-AM.png" data-mid="179854134" border="0" src="https://freight.cargo.site/w/1000/i/b697d13d080f1bf5326e97a534750e619ea9043890caee90a3f980bd189b8797/Screen-Shot-2022-04-07-at-10.50.24-AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5ce9d8c60b90df5f554aadb778eeeac25acc4e99210be33418d3d768149581e/DIY_UpcycledCouture.gif" data-mid="179976379" border="0" src="https://freight.cargo.site/w/1000/i/e5ce9d8c60b90df5f554aadb778eeeac25acc4e99210be33418d3d768149581e/DIY_UpcycledCouture.gif" /> <img width="1714" height="964" width_o="1714" height_o="964" data-src="https://freight.cargo.site/t/original/i/1a17200a8f1ac705928caabb238390707c9e8aa6a1279c9a9aa819e80378163a/Screen-Shot-2022-04-07-at-10.42.17-AM.png" data-mid="179854129" border="0" src="https://freight.cargo.site/w/1000/i/1a17200a8f1ac705928caabb238390707c9e8aa6a1279c9a9aa819e80378163a/Screen-Shot-2022-04-07-at-10.42.17-AM.png" /> <img width="3024" height="1700" width_o="3024" height_o="1700" data-src="https://freight.cargo.site/t/original/i/b783def8ca0a996f289dfde8fe22a672414f3babea45d6e1f72f047feb8aae14/Screenshot-2023-05-25-at-12.41.37-PM.png" data-mid="179974336" border="0" src="https://freight.cargo.site/w/1000/i/b783def8ca0a996f289dfde8fe22a672414f3babea45d6e1f72f047feb8aae14/Screenshot-2023-05-25-at-12.41.37-PM.png" /> <img width="1500" height="600" width_o="1500" height_o="600" data-src="https://freight.cargo.site/t/original/i/035a1f80dde35402efe7389c8949d501f6e99d6abd4570feae03fe7bd2d8787f/ezgif-405fbc3de4abb3.jpg" data-mid="227237719" border="0" src="https://freight.cargo.site/w/1000/i/035a1f80dde35402efe7389c8949d501f6e99d6abd4570feae03fe7bd2d8787f/ezgif-405fbc3de4abb3.jpg" /> Custom Type-R Keyboard created by Lighting Keyboards live on Honda DreamLab <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/449ce60414411801e1db871f024e4e7cca963c62d050ee0d5487b8800c36b49e/ezgif-5-2833e9106c.gif" data-mid="179854136" border="0" src="https://freight.cargo.site/w/600/i/449ce60414411801e1db871f024e4e7cca963c62d050ee0d5487b8800c36b49e/ezgif-5-2833e9106c.gif" /> <img width="3018" height="1686" width_o="3018" height_o="1686" data-src="https://freight.cargo.site/t/original/i/53c752963757a950961abf0ddd4c77f5fcb5f10e4bbfe44a4504435b2b6fc9a4/Screenshot-2023-05-24-at-5.10.35-PM.png" data-mid="179881841" border="0" src="https://freight.cargo.site/w/1000/i/53c752963757a950961abf0ddd4c77f5fcb5f10e4bbfe44a4504435b2b6fc9a4/Screenshot-2023-05-24-at-5.10.35-PM.png" /> <img width="3018" height="1706" width_o="3018" height_o="1706" data-src="https://freight.cargo.site/t/original/i/2c0b931cdd260750a631aeaca2c2244a9df164ba5505f131e923333006f3c643/Screenshot-2023-05-24-at-5.42.53-PM.png" data-mid="179883654" border="0" src="https://freight.cargo.site/w/1000/i/2c0b931cdd260750a631aeaca2c2244a9df164ba5505f131e923333006f3c643/Screenshot-2023-05-24-at-5.42.53-PM.png" /> <img width="1716" height="964" width_o="1716" height_o="964" data-src="https://freight.cargo.site/t/original/i/939290a27ef314a05bf9220f2d3dec6c9b5f11eacc90f3d5d77e63d522512196/Screen-Shot-2022-04-07-at-11.08.47-AM.png" data-mid="179854137" border="0" src="https://freight.cargo.site/w/1000/i/939290a27ef314a05bf9220f2d3dec6c9b5f11eacc90f3d5d77e63d522512196/Screen-Shot-2022-04-07-at-11.08.47-AM.png" /> <img width="2298" height="1156" width_o="2298" height_o="1156" data-src="https://freight.cargo.site/t/original/i/5e7d503ae6803a9fadc0f5242be745d75a72786d04eb76bb317c72463f22904d/HONDA_TWITCH_DREAMLAB_DESKTOPE_COMP.jpg" data-mid="179854141" border="0" src="https://freight.cargo.site/w/1000/i/5e7d503ae6803a9fadc0f5242be745d75a72786d04eb76bb317c72463f22904d/HONDA_TWITCH_DREAMLAB_DESKTOPE_COMP.jpg" /> https://lucygnaw.cargo.site/Spotify-Frequency Wed, 24 May 2023 19:11:52 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Spotify-Frequency Spotify: Frequency︎︎︎Summer 2021 / Global Brand Launch Spotify Frequency is a platform to celebrate BIPOC artists when it comes to art, creativity, culture, and community both on and off the Spotify platform.&nbsp; My responsibilities included leading my team on the creative development from start to finish, including pitching, ideation, branding/identity direction, platform strategy, production, media/PR, and overseeing the global launch of the platform. <img width="1100" height="420" width_o="1100" height_o="420" data-src="https://freight.cargo.site/t/original/i/650529d3853b6819fa6a9ce0ddfba7fb8e363280060bb257379142f4048926a7/Header-Opt-4-1100x420.png" data-mid="213129427" border="0" src="https://freight.cargo.site/w/1000/i/650529d3853b6819fa6a9ce0ddfba7fb8e363280060bb257379142f4048926a7/Header-Opt-4-1100x420.png" /> For the launch films, we profiled three creators that represented the ethos of Frequency - rising rap artist Yung Baby Tate, viral mashup producer Amorphous, and podcaster duo Van Latham and Rachel Lindsay of the Higher Learning podcast. We crafted the Frequency platform from the ground up. Starting from the platform name and manifesto, leading into the logo and brand identity, then bringing it to life through the launch films. Frequency is still a continuing program at Spotify and is a means for the brand to engage and connect with Black creators through events, playlists, and programs year round. <img width="1684" height="796" width_o="1684" height_o="796" data-src="https://freight.cargo.site/t/original/i/7c9273d15f1e0958237d2b49e924b3ea163342c53dc25d758b298066a83b3c35/Screenshot-2024-06-18-at-9.17.44-AM.png" data-mid="213129565" border="0" src="https://freight.cargo.site/w/1000/i/7c9273d15f1e0958237d2b49e924b3ea163342c53dc25d758b298066a83b3c35/Screenshot-2024-06-18-at-9.17.44-AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d021bbb9221b9f62a20dfc383f2e7e67343c22b05f1fc7569e230f69cf694ae7/BHM_2022_Laptop_Mock-2-1.jpg" data-mid="213129155" border="0" src="https://freight.cargo.site/w/1000/i/d021bbb9221b9f62a20dfc383f2e7e67343c22b05f1fc7569e230f69cf694ae7/BHM_2022_Laptop_Mock-2-1.jpg" /> <img width="1752" height="982" width_o="1752" height_o="982" data-src="https://freight.cargo.site/t/original/i/f8ece8b103f148267097e39eb802194dd982a660593b8f8485f72f101227558c/Screenshot-2023-05-26-at-10.48.49-AM.png" data-mid="180077048" border="0" src="https://freight.cargo.site/w/1000/i/f8ece8b103f148267097e39eb802194dd982a660593b8f8485f72f101227558c/Screenshot-2023-05-26-at-10.48.49-AM.png" /> <img width="1080" height="1304" width_o="1080" height_o="1304" data-src="https://freight.cargo.site/t/original/i/095a4263c0bfca3b6ddddb7e90dba5e48738e5e9afdbe9a414b72d8d9d5bb32a/190395571_320665719570183_273016428925558523_n.jpg" data-mid="179854090" border="0" src="https://freight.cargo.site/w/1000/i/095a4263c0bfca3b6ddddb7e90dba5e48738e5e9afdbe9a414b72d8d9d5bb32a/190395571_320665719570183_273016428925558523_n.jpg" /> <img width="1080" height="1304" width_o="1080" height_o="1304" data-src="https://freight.cargo.site/t/original/i/648fb483289806e4325871aaa1958d2ceeb8828757ba00ab5e21ea9eb961a06e/191662290_247036330559110_4029203244870993862_n.jpg" data-mid="179854089" border="0" src="https://freight.cargo.site/w/1000/i/648fb483289806e4325871aaa1958d2ceeb8828757ba00ab5e21ea9eb961a06e/191662290_247036330559110_4029203244870993862_n.jpg" /> https://lucygnaw.cargo.site/HondaMart Thu, 14 Mar 2024 22:36:02 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/HondaMart HondaMart︎︎︎Spring 2024 / Experiential Event A first of it’s kind community event supporting AAPI heritage featuring Generative AI.&nbsp; Honda wanted an innovative way to engage with younger consumers in real life while spotlighting their new EV vehicle. We saw an opportunity to blend our audience’s passion for food and technology to create a one-of-kind experience. HondaMart is a Japanese “konbini” (convenience store) inspired experience featuring the 2024 Honda Prologue.&nbsp; <img width="1668" height="2500" width_o="1668" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d34f2e8a72e3326b850b3989c8677919c36468af99f8fbd8559636b456995189/yod_nm5_hondamart_023.jpg" data-mid="208300623" border="0" src="https://freight.cargo.site/w/1000/i/d34f2e8a72e3326b850b3989c8677919c36468af99f8fbd8559636b456995189/yod_nm5_hondamart_023.jpg" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e32b4c1c41f522b0c9ad8ddac9ecc39b9d6e999decf2b3d6e9e19dad97cdd441/yod_nm5_hondamart_020.jpg" data-mid="208300624" border="0" src="https://freight.cargo.site/w/1000/i/e32b4c1c41f522b0c9ad8ddac9ecc39b9d6e999decf2b3d6e9e19dad97cdd441/yod_nm5_hondamart_020.jpg" /> &nbsp; The highlight of the event was a projection mapped Honda Prologue, which utilized generative imaging and projection mapping technology to showcase the new Honda vehicle. An interactive tablet experience accompanied the visuals, allowing guests to toggle between Lunar New Year inspired animations and unleashing a mesmerizing dragon animation to fly over the vehicle. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c97238443a69d66254ad40ab9fcf977ce1f17cbceb8de8fc15c7549546c2fb70/yod_nm5_hondamart_016-1.jpg" data-mid="208790403" border="0" src="https://freight.cargo.site/w/1000/i/c97238443a69d66254ad40ab9fcf977ce1f17cbceb8de8fc15c7549546c2fb70/yod_nm5_hondamart_016-1.jpg" /> <img width="1720" height="1068" width_o="1720" height_o="1068" data-src="https://freight.cargo.site/t/original/i/69d4f146039f7f735ffb8637352b4e53ee1515dd627d0f5022d72284c7074592/Screenshot-2024-04-11-at-7.42.34-PM.png" data-mid="208792716" border="0" src="https://freight.cargo.site/w/1000/i/69d4f146039f7f735ffb8637352b4e53ee1515dd627d0f5022d72284c7074592/Screenshot-2024-04-11-at-7.42.34-PM.png" /> Prominent LA area food influencers like Jasmine and Tea, Food with Soy, and more stopped by to support the event, adding to the combined views.&nbsp;In partnership with Mama’s Nightmarket and The Bruce Lee Foundation, the experience was further amplified with social content strategyand PR/media coverage.&nbsp; <img width="1510" height="850" width_o="1510" height_o="850" data-src="https://freight.cargo.site/t/original/i/d68ff5e99fe79607b64859c0a4c2f66c2d32e0871266f6dfbcca73fbfb1795fd/Screenshot-2024-04-11-at-7.31.08-PM.png" data-mid="208792558" border="0" src="https://freight.cargo.site/w/1000/i/d68ff5e99fe79607b64859c0a4c2f66c2d32e0871266f6dfbcca73fbfb1795fd/Screenshot-2024-04-11-at-7.31.08-PM.png" /> <img width="1952" height="1100" width_o="1952" height_o="1100" data-src="https://freight.cargo.site/t/original/i/d047f1849fd8942314ffa6827afeb06ff319f27370ae50b68b9f641675f25d3e/Screenshot-2024-04-15-at-3.26.23-PM.png" data-mid="209014286" border="0" src="https://freight.cargo.site/w/1000/i/d047f1849fd8942314ffa6827afeb06ff319f27370ae50b68b9f641675f25d3e/Screenshot-2024-04-15-at-3.26.23-PM.png" /> <img width="1950" height="1092" width_o="1950" height_o="1092" data-src="https://freight.cargo.site/t/original/i/6ac5dfc4823491f8473436a752b3a6b0116bebf61d3082e19aa075fe5254003a/Screenshot-2024-04-15-at-3.26.30-PM.png" data-mid="209014256" border="0" src="https://freight.cargo.site/w/1000/i/6ac5dfc4823491f8473436a752b3a6b0116bebf61d3082e19aa075fe5254003a/Screenshot-2024-04-15-at-3.26.30-PM.png" /> <img width="1954" height="1100" width_o="1954" height_o="1100" data-src="https://freight.cargo.site/t/original/i/f950769fb8577fd34cbd3d1444543f66599a367d324a6a4093d992c116c938fc/Screenshot-2024-04-15-at-3.26.15-PM.png" data-mid="209014287" border="0" src="https://freight.cargo.site/w/1000/i/f950769fb8577fd34cbd3d1444543f66599a367d324a6a4093d992c116c938fc/Screenshot-2024-04-15-at-3.26.15-PM.png" /> <img width="1944" height="1094" width_o="1944" height_o="1094" data-src="https://freight.cargo.site/t/original/i/bc6271921e7f0cbace6bf43a3686783d2b65663ae649de17c5e376e6f4bc82ae/Screenshot-2024-04-15-at-3.24.47-PM.png" data-mid="209014289" border="0" src="https://freight.cargo.site/w/1000/i/bc6271921e7f0cbace6bf43a3686783d2b65663ae649de17c5e376e6f4bc82ae/Screenshot-2024-04-15-at-3.24.47-PM.png" /> Highlights Utilized Generative AI and Projection Mapping to create a first of its kind car experience for the Honda Prologue EV vehicle Collaborated with prominent AAPI restaurants Holy Basil, Brothers Sushi, and Boba Pop on custom menu items inspired by Honda Event attended by prominent LA celebrities and influencers (Awkwafina, David Chang, Food with Soy, Rie McClenny) Key Skills Event ActivationsFood + Beverage Creator PartnershipsImmersive TechnologyBrand Identity Team Management (5+) <img width="1668" height="2500" width_o="1668" height_o="2500" data-src="https://freight.cargo.site/t/original/i/95154b07061c53d3a47d740e8367309e4c447bc75444c674976952dd5f39bf79/365A0799.jpg" data-mid="213314570" border="0" src="https://freight.cargo.site/w/1000/i/95154b07061c53d3a47d740e8367309e4c447bc75444c674976952dd5f39bf79/365A0799.jpg" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8c397476be80e211386c44445fe3a4f4ef266ed4c02c769dc4907b90c4d16dd8/365A3210.jpg" data-mid="213314582" border="0" src="https://freight.cargo.site/w/1000/i/8c397476be80e211386c44445fe3a4f4ef266ed4c02c769dc4907b90c4d16dd8/365A3210.jpg" /> <img width="2029" height="3000" width_o="2029" height_o="3000" data-src="https://freight.cargo.site/t/original/i/17dac75de4c53d8350ae2cb08d9fa3960e18531ed792ed8c68c0af4f8ecd158d/yod_nm5_hondamart_001.jpg" data-mid="208300625" border="0" src="https://freight.cargo.site/w/1000/i/17dac75de4c53d8350ae2cb08d9fa3960e18531ed792ed8c68c0af4f8ecd158d/yod_nm5_hondamart_001.jpg" /> <img width="2048" height="1364" width_o="2048" height_o="1364" data-src="https://freight.cargo.site/t/original/i/b213718b22e449c3d3daed8fa0fda070ad0b1fa65df4a963b1288aded4366ba8/yod_nm5_hondamart_006.jpg" data-mid="208790404" border="0" src="https://freight.cargo.site/w/1000/i/b213718b22e449c3d3daed8fa0fda070ad0b1fa65df4a963b1288aded4366ba8/yod_nm5_hondamart_006.jpg" /> <img width="3748" height="2500" width_o="3748" height_o="2500" data-src="https://freight.cargo.site/t/original/i/117bcea91ba80cf5da910a90822655ea9e89640e9d746c828c68a832ea15a1a7/yod_nm5_hondamart_024-1.jpg" data-mid="206815641" border="0" src="https://freight.cargo.site/w/1000/i/117bcea91ba80cf5da910a90822655ea9e89640e9d746c828c68a832ea15a1a7/yod_nm5_hondamart_024-1.jpg" /> <img width="3748" height="2500" width_o="3748" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4b989e70feb2f88bfbdbf014ae8bb5672cc630474367da2b9322a28fe3dae161/yod_nm5_general_029.jpg" data-mid="208790813" border="0" src="https://freight.cargo.site/w/1000/i/4b989e70feb2f88bfbdbf014ae8bb5672cc630474367da2b9322a28fe3dae161/yod_nm5_general_029.jpg" /> <img width="4528" height="3016" width_o="4528" height_o="3016" data-src="https://freight.cargo.site/t/original/i/b7b862616c57ceab2097959e57e7d1b874c8b3585547d0d822e5ef8c5403158d/yod_nm5_hondamart_013.jpg" data-mid="208790405" border="0" src="https://freight.cargo.site/w/1000/i/b7b862616c57ceab2097959e57e7d1b874c8b3585547d0d822e5ef8c5403158d/yod_nm5_hondamart_013.jpg" /> <img width="3748" height="2500" width_o="3748" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ca690bdc6f4eec3ae1f4ec0ba2ca39d360a046893097f130abcf8d51398b78b6/365A3300.jpg" data-mid="213314631" border="0" src="https://freight.cargo.site/w/1000/i/ca690bdc6f4eec3ae1f4ec0ba2ca39d360a046893097f130abcf8d51398b78b6/365A3300.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4a9298580b2d57a45c78c292917708b851430b5923b213bcf88a9fbcc17f6f07/nightmarket24s1-42.jpg" data-mid="208152538" border="0" src="https://freight.cargo.site/w/1000/i/4a9298580b2d57a45c78c292917708b851430b5923b213bcf88a9fbcc17f6f07/nightmarket24s1-42.jpg" /> https://lucygnaw.cargo.site/Beats-by-Dre-1 Mon, 07 Apr 2025 16:09:16 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Beats-by-Dre-1 Beats by Dre︎︎︎Winter 2019 / Social Rebranding + Original Content Beats by Dre’s social rebrand included a notable shift to mixed media, lo-fi aesthetics, and a desire to highlight young talent and content creators. I oversaw key aspects of this social relaunch including including evergreen content, creator briefs, and campaign product launches. This included series development for Beats branded digital creator competition “Solo Projects” and creating vignette interviews with athletes such as track star Sydney McLaughlin and cultural figures. <img width="2864" height="1607" width_o="2864" height_o="1607" data-src="https://freight.cargo.site/t/original/i/85d8ba035b47c53836bcd8f47834fbb66526eb6f043f78be9e2e8973790ef168/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0003_Layer-1.jpg" data-mid="229428731" border="0" src="https://freight.cargo.site/w/1000/i/85d8ba035b47c53836bcd8f47834fbb66526eb6f043f78be9e2e8973790ef168/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0003_Layer-1.jpg" /> <img width="2864" height="1607" width_o="2864" height_o="1607" data-src="https://freight.cargo.site/t/original/i/d2943e96cde3a691f322e1c369a823c6630671af047a0cf11701462b1a8ab1e3/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0000_Screen-Shot-2022-01-05-at-5.00.09-PM.jpg" data-mid="229428734" border="0" src="https://freight.cargo.site/w/1000/i/d2943e96cde3a691f322e1c369a823c6630671af047a0cf11701462b1a8ab1e3/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0000_Screen-Shot-2022-01-05-at-5.00.09-PM.jpg" /> <img width="2864" height="1607" width_o="2864" height_o="1607" data-src="https://freight.cargo.site/t/original/i/7f2d446e75d721129ded78f7e8bb42b00faa4e43f43ed88254ed106ff52662d1/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0001_Screen-Shot-2022-01-05-at-5.00.35-PM.jpg" data-mid="229428733" border="0" src="https://freight.cargo.site/w/1000/i/7f2d446e75d721129ded78f7e8bb42b00faa4e43f43ed88254ed106ff52662d1/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0001_Screen-Shot-2022-01-05-at-5.00.35-PM.jpg" /> <img width="2864" height="1607" width_o="2864" height_o="1607" data-src="https://freight.cargo.site/t/original/i/e9b5c3252c05b1f1e12b4037cf8c39b1a343aadf9e7db1ca5e5843ffb0507a19/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0002_Screen-Shot-2022-01-05-at-5.01.23-PM.jpg" data-mid="229428732" border="0" src="https://freight.cargo.site/w/1000/i/e9b5c3252c05b1f1e12b4037cf8c39b1a343aadf9e7db1ca5e5843ffb0507a19/Screen-Shot-2022-01-05-at-4.59.54-PM.png_0002_Screen-Shot-2022-01-05-at-5.01.23-PM.jpg" /> https://lucygnaw.cargo.site/Donald-Glover-x-adidas Wed, 24 May 2023 19:12:09 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/Donald-Glover-x-adidas Donald Glover x adidas&nbsp;︎︎︎Winter 2019 / Branded Collaboration Launch Donald Glover’s collaboration with adidas Originals was an all-white sneaker meant to be worn and distressed - a holder of experiences unique to each wearer. He brought this sneaker to life with a five part film vignette titled “Dirt On My Name” starring himself, Mo’Nique and skateboarder Na-Kel Smith.&nbsp;I led the creative direction and global social/PR coverage for the collaboration launch and seeding event, working with photographer Gunnerstahl and director Anthony Pham to create an event recap film that mirrored the narrative of the film. We utilized AirDrop to tease the collaboration to event attendees. &nbsp; <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/a30fdc1fb25b813012e0a5e9c69f3c106578c367ebe80108cd8feb7cfc0564cd/000000070023.jpg" data-mid="179854367" border="0" src="https://freight.cargo.site/w/1000/i/a30fdc1fb25b813012e0a5e9c69f3c106578c367ebe80108cd8feb7cfc0564cd/000000070023.jpg" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/74dfd1d5975720d081b8b766f1eb900e67066a916db24f1c59d826111c7d823f/000000060020.jpg" data-mid="179854387" border="0" src="https://freight.cargo.site/w/1000/i/74dfd1d5975720d081b8b766f1eb900e67066a916db24f1c59d826111c7d823f/000000060020.jpg" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/450000a0eaf32fd26c4650aca33f2e0cff26328b517c7de15bf4196375523ea9/000000030010.jpg" data-mid="179854385" border="0" src="https://freight.cargo.site/w/1000/i/450000a0eaf32fd26c4650aca33f2e0cff26328b517c7de15bf4196375523ea9/000000030010.jpg" /> <img width="3533" height="4824" width_o="3533" height_o="4824" data-src="https://freight.cargo.site/t/original/i/57aff722cab00176c902c8b3313f4902c2614218bf66f4a43e753c8c08554e02/000000010001.jpg" data-mid="179854383" border="0" src="https://freight.cargo.site/w/1000/i/57aff722cab00176c902c8b3313f4902c2614218bf66f4a43e753c8c08554e02/000000010001.jpg" /> <img width="2000" height="1326" width_o="2000" height_o="1326" data-src="https://freight.cargo.site/t/original/i/ab613ebe79be2af823dedc0c7f2ca94d392f279f7bdf9d2b697d1b95e1d47baa/000000080019.jpg" data-mid="179854405" border="0" src="https://freight.cargo.site/w/1000/i/ab613ebe79be2af823dedc0c7f2ca94d392f279f7bdf9d2b697d1b95e1d47baa/000000080019.jpg" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/c6660b7c951d56821a2bdcf0652706ae4fb6e4072c1715211f8357e4cbe208c0/000000070013.jpg" data-mid="179854377" border="0" src="https://freight.cargo.site/w/1000/i/c6660b7c951d56821a2bdcf0652706ae4fb6e4072c1715211f8357e4cbe208c0/000000070013.jpg" /> https://lucygnaw.cargo.site/88rising-1 Wed, 24 May 2023 19:12:17 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/88rising-1 88rising︎︎︎ 2015-2018 / Brand Partnerships, Content Development, Music 88rising is hybrid media platform and music label focused on uplifting and promoting Asian culture. As one of the first creative hires, I was responsible for increasing our audience through content such as the viral “Rappers React” series. Currently these video installments have a combined 60 million+ views. After successfully developing 88rising’s social audience, my role expanded to overseeing the development of narrative content, music programming, and business development with brand and media partners. <img width="1918" height="1074" width_o="1918" height_o="1074" data-src="https://freight.cargo.site/t/original/i/07820ec51e11b3ca09c52e71f8adffe8757974f91eb7142d0aa217725022b4ee/Screen-Shot-2018-04-23-at-7.08.04-PM.png" data-mid="179854486" border="0" src="https://freight.cargo.site/w/1000/i/07820ec51e11b3ca09c52e71f8adffe8757974f91eb7142d0aa217725022b4ee/Screen-Shot-2018-04-23-at-7.08.04-PM.png" /> <img width="1918" height="1074" width_o="1918" height_o="1074" data-src="https://freight.cargo.site/t/original/i/c2cf394bd16f2aeb5047daebcf16b00a1c8b9168f85baec4e2a66b595c095f12/Screen-Shot-2018-04-23-at-6.38.09-PM.png" data-mid="179854481" border="0" src="https://freight.cargo.site/w/1000/i/c2cf394bd16f2aeb5047daebcf16b00a1c8b9168f85baec4e2a66b595c095f12/Screen-Shot-2018-04-23-at-6.38.09-PM.png" /> <img width="1916" height="1076" width_o="1916" height_o="1076" data-src="https://freight.cargo.site/t/original/i/55bb92b8198037d1f6d576ff9530fd3b35612faf3d74689562b8f9b2d4737d35/Screen-Shot-2018-04-23-at-6.39.23-PM.png" data-mid="179854479" border="0" src="https://freight.cargo.site/w/1000/i/55bb92b8198037d1f6d576ff9530fd3b35612faf3d74689562b8f9b2d4737d35/Screen-Shot-2018-04-23-at-6.39.23-PM.png" /> <img width="1914" height="1074" width_o="1914" height_o="1074" data-src="https://freight.cargo.site/t/original/i/f789382a73a8acab60f0b90f505fe56ac541e2d8af30e906fd7b4d57f0b51213/Screen-Shot-2018-04-23-at-6.36.20-PM.png" data-mid="179854483" border="0" src="https://freight.cargo.site/w/1000/i/f789382a73a8acab60f0b90f505fe56ac541e2d8af30e906fd7b4d57f0b51213/Screen-Shot-2018-04-23-at-6.36.20-PM.png" /> <img width="1596" height="894" width_o="1596" height_o="894" data-src="https://freight.cargo.site/t/original/i/981ad001ae1e35cda68b5b382516ef6fb570929cc8c230b3ba5c0529b4341a8f/Screen-Shot-2018-04-23-at-6.53.00-PM.png" data-mid="179854485" border="0" src="https://freight.cargo.site/w/1000/i/981ad001ae1e35cda68b5b382516ef6fb570929cc8c230b3ba5c0529b4341a8f/Screen-Shot-2018-04-23-at-6.53.00-PM.png" /> <img width="1600" height="898" width_o="1600" height_o="898" data-src="https://freight.cargo.site/t/original/i/ead0692abd58af57fec462f338459183a6f14018365a5b77d42c42521cb3eaf4/Screen-Shot-2018-04-23-at-6.50.25-PM.png" data-mid="179854484" border="0" src="https://freight.cargo.site/w/1000/i/ead0692abd58af57fec462f338459183a6f14018365a5b77d42c42521cb3eaf4/Screen-Shot-2018-04-23-at-6.50.25-PM.png" /> Rappers Save a Puppy in VR 5.8 million views Karaoke Royale ft. Ski Mask The Slump God&nbsp; 3.9 million views Rappers React to Higher Brothers 3.7 million views Joji and Lil Yachty Have Curious Conversations 4.6 million views &nbsp; https://lucygnaw.cargo.site/adidas-Never-Made Wed, 24 May 2023 19:12:11 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/adidas-Never-Made adidas Never Made︎︎︎Summer 2019 / Campaign Launch + Live Event Coverage&nbsp; I led the creative direction for adidas Never Made global footwear launch. This included working with my team to establish a cohesive visual + narrative direction across campaign films, social, and digital. We also brought the collection to life through an experiential booth at Hypebeast’s Hypefest convention.The creative direction took inspiration from the footwear’s “cobblered” designs and fusion of brand heritage from past and present. We utilized split screen treatments that meshed abstract textures together and clean typography to clearly call out the combined silhouettes. Winner of the Social Events Webby Award (2019) Film and Photography <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/2b4306cbcec814db00f610f53325632df05b57a11d9a06e266dfa81916533411/giphy-5.gif" data-mid="179854423" border="0" src="https://freight.cargo.site/w/480/i/2b4306cbcec814db00f610f53325632df05b57a11d9a06e266dfa81916533411/giphy-5.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/6976853aa2e3f2e8d20af3462bf8b94ec9c492d75d3bc70386e06847d99a1084/giphy-3.gif" data-mid="179854421" border="0" src="https://freight.cargo.site/w/480/i/6976853aa2e3f2e8d20af3462bf8b94ec9c492d75d3bc70386e06847d99a1084/giphy-3.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/e9ebd106169518486823f7dbd921761e9818156e7dc3f380cd1c261c2a479374/giphy-2.gif" data-mid="179854414" border="0" src="https://freight.cargo.site/w/480/i/e9ebd106169518486823f7dbd921761e9818156e7dc3f380cd1c261c2a479374/giphy-2.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/2cb17fc5b1fa3f6e5633f2554a5045deedd3fb537faafb97b9e848fe08c2d97c/giphy-6.gif" data-mid="179854422" border="0" src="https://freight.cargo.site/w/480/i/2cb17fc5b1fa3f6e5633f2554a5045deedd3fb537faafb97b9e848fe08c2d97c/giphy-6.gif" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/829c99908efe3e07da9879e20a1cf9abbfbbdb3526235800b96605f2143f0fec/adidas_nevermade_hf_fw18-L_447.jpg" data-mid="179854424" border="0" src="https://freight.cargo.site/w/1000/i/829c99908efe3e07da9879e20a1cf9abbfbbdb3526235800b96605f2143f0fec/adidas_nevermade_hf_fw18-L_447.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/30598998afdc810589db20db85074472eee79db60e2f0bf8b1ea925a1352f2fe/https___hypebeast.com_image_2018_12_adidas-originals-triple-black-never-made-02.jpg" data-mid="179854415" border="0" src="https://freight.cargo.site/w/1000/i/30598998afdc810589db20db85074472eee79db60e2f0bf8b1ea925a1352f2fe/https___hypebeast.com_image_2018_12_adidas-originals-triple-black-never-made-02.jpg" /> Event coverage focused on no-FOMO engagement. We used social channels to crowd source sneaker customization and our sneaker cobbler, “Jack the Ripper” created a “never made” before sneaker in real time based on social commentary. We also created IG story stickers inspired by the collection that allowed users to add an adidas upper or sole to their own shoes. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9b7cd4b331ad0dcd10001a21bacefd104bbdbc94c4215208b4dd8a9db306cae7/nm1.gif" data-mid="179854432" border="0" src="https://freight.cargo.site/w/600/i/9b7cd4b331ad0dcd10001a21bacefd104bbdbc94c4215208b4dd8a9db306cae7/nm1.gif" /> <img width="655" height="1080" width_o="655" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29bf7fcd4ba14e42c9c0b32d21e8415750ef82a66a41725b526a6a0c597d0035/nm3.gif" data-mid="179854433" border="0" src="https://freight.cargo.site/w/655/i/29bf7fcd4ba14e42c9c0b32d21e8415750ef82a66a41725b526a6a0c597d0035/nm3.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d880dba13b0858f78ee5bbdbd8ca5bfd185c4373e4e70a3cf6d6a8d598aa3cf2/nm4.gif" data-mid="179854434" border="0" src="https://freight.cargo.site/w/600/i/d880dba13b0858f78ee5bbdbd8ca5bfd185c4373e4e70a3cf6d6a8d598aa3cf2/nm4.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c59e3f621c42696744e4d80b7216ed9c14f74c10c4bbe4bb31d651c9ee084fed/nm5.gif" data-mid="179854435" border="0" src="https://freight.cargo.site/w/600/i/c59e3f621c42696744e4d80b7216ed9c14f74c10c4bbe4bb31d651c9ee084fed/nm5.gif" /> https://lucygnaw.cargo.site/adidas-Paris-Fashion-Week Wed, 24 May 2023 19:12:14 +0000 Lucy Wang - Creative Director https://lucygnaw.cargo.site/adidas-Paris-Fashion-Week adidas x PFW︎︎︎Winter 2019 / Live Event + Social Creative Direction Creative direction of the social coverage for the FW19 Y-3 fashion show content and adidas MakerLab Presents activation at Paris Fashion Week .In partnership with the British Fashion Council and David Beckham, the adidas MakerLab worked with three emerging young designers (Priya Ahluwalia, Nicholas Daley, and Paolina Russo) to launch their debut collections at PFW. I was responsible for leading the social team on creative direction of content for global/PR coverage on behalf of adidas Originals, celebrity talent, and adidas Paris. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/97b2b9a694ab805334fee86260c52a4d716e5edd46b5899db3f94042a5bc2d60/ezgif-4-51b08b7cf455.gif" data-mid="179854462" border="0" src="https://freight.cargo.site/w/600/i/97b2b9a694ab805334fee86260c52a4d716e5edd46b5899db3f94042a5bc2d60/ezgif-4-51b08b7cf455.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f9f6ce6edb277b33eb83e0d4b82dde91a58b5aac4bcaee1132adc3ffe1083e61/ezgif-4-46746876049d.gif" data-mid="179854461" border="0" src="https://freight.cargo.site/w/600/i/f9f6ce6edb277b33eb83e0d4b82dde91a58b5aac4bcaee1132adc3ffe1083e61/ezgif-4-46746876049d.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4386ed95d6a4c25f374d94b05f0f9c3fe20b1ee81d9fb24cf1d44cc7ff41d499/ezgif-4-63a68086a68d.gif" data-mid="179854460" border="0" src="https://freight.cargo.site/w/600/i/4386ed95d6a4c25f374d94b05f0f9c3fe20b1ee81d9fb24cf1d44cc7ff41d499/ezgif-4-63a68086a68d.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98b68587189bd848a22407c9412e61f5e4048002ebbe81670c708d52c22c4acb/adidasparis_47694125_781713892186098_5103586364338047760_n.jpg" data-mid="179854458" border="0" src="https://freight.cargo.site/w/1000/i/98b68587189bd848a22407c9412e61f5e4048002ebbe81670c708d52c22c4acb/adidasparis_47694125_781713892186098_5103586364338047760_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b873f2686fe524c240ab269d600fac21e83f892bcab59e92e4c3987840439382/adidasparis_50030089_596953137399250_1162115265586403594_n.jpg" data-mid="179854456" border="0" src="https://freight.cargo.site/w/1000/i/b873f2686fe524c240ab269d600fac21e83f892bcab59e92e4c3987840439382/adidasparis_50030089_596953137399250_1162115265586403594_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3730a7969f30cbb1360a1343fb61b06b72045f13ab847f4d279a62c1c0c5619/adidasparis_47694727_2102625829776474_9052498430836036910_n.jpg" data-mid="179854457" border="0" src="https://freight.cargo.site/w/1000/i/d3730a7969f30cbb1360a1343fb61b06b72045f13ab847f4d279a62c1c0c5619/adidasparis_47694727_2102625829776474_9052498430836036910_n.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6909c83d5a53a79c31f2cbd14939d587bf5d4fed397a195091e3601cce0b20a1/ezgif-1-303eb30fc6.jpg" data-mid="179879253" border="0" src="https://freight.cargo.site/w/1000/i/6909c83d5a53a79c31f2cbd14939d587bf5d4fed397a195091e3601cce0b20a1/ezgif-1-303eb30fc6.jpg" /> Creative direction for Y-3 FW19 social content brought the collection to life through parallax visual treatments and photography. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/0705dce0b94d9c0d53dd2ddfde977e1738fa5af9a034afba7443c69549036a62/ezgif-4-86319d643145.gif" data-mid="179854455" border="0" src="https://freight.cargo.site/w/600/i/0705dce0b94d9c0d53dd2ddfde977e1738fa5af9a034afba7443c69549036a62/ezgif-4-86319d643145.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/587cbbcf2d22fb00673fd799d6e6c34e83d6350a7a98d816978557d4de1b7c11/adidasy3_49512412_2319625274938299_3337971902343179444_n.jpg" data-mid="179854451" border="0" src="https://freight.cargo.site/w/1000/i/587cbbcf2d22fb00673fd799d6e6c34e83d6350a7a98d816978557d4de1b7c11/adidasy3_49512412_2319625274938299_3337971902343179444_n.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/55c03d6cea23f219d9efb4819b5826b380bc78b78b86b6ed23258f9acafb41f3/adidasy3_49462075_2260563874222672_2293490647898179079_n.jpg" data-mid="179854447" border="0" src="https://freight.cargo.site/w/1000/i/55c03d6cea23f219d9efb4819b5826b380bc78b78b86b6ed23258f9acafb41f3/adidasy3_49462075_2260563874222672_2293490647898179079_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/66c88a92ab533e14c7624c583754bb56b425b01b5a447493af418dcdd40669cc/adidasy3_50009299_115606602844726_1424786172165626870_n.jpg" data-mid="179854448" border="0" src="https://freight.cargo.site/w/1000/i/66c88a92ab533e14c7624c583754bb56b425b01b5a447493af418dcdd40669cc/adidasy3_50009299_115606602844726_1424786172165626870_n.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/474404f0de644c1d0a1dc09d6bedee5d26b7f31da8a03ebd8863c0cb3c9d6492/adidasy3_49800455_291522528385141_7975835578608707275_n.jpg" data-mid="179854450" border="0" src="https://freight.cargo.site/w/1000/i/474404f0de644c1d0a1dc09d6bedee5d26b7f31da8a03ebd8863c0cb3c9d6492/adidasy3_49800455_291522528385141_7975835578608707275_n.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/60a66a1c479f97d6cbc16e4e8208d9b6b2005cfd8b076503f3028f236243e54a/adidasy3_49674399_107945740193166_2065156418768474600_n-1.jpg" data-mid="179854453" border="0" src="https://freight.cargo.site/w/1000/i/60a66a1c479f97d6cbc16e4e8208d9b6b2005cfd8b076503f3028f236243e54a/adidasy3_49674399_107945740193166_2065156418768474600_n-1.jpg" />